Sporting Celebrity Endorsements.

By utilising Sporting stars social media pages, Retail brands can get the edge over competing brands. For example Nike have major sponser deals with international sports stars of Soccer, Basketball and Tennis. Here are a few great examples of how Nike have used their endorsements effectively.

Here Cristiano Ronaldo has uploaded a new profile picture  of which he is holding  one of  the new line of soccer boots that he is endorsing. With 1.7 million likes the reach is huge that a celebrity like Cristiano Ronaldo has to offer for Nike.

A post from Lebron James Instagram profile. This is another example of good product placement endorsement by Nike, utilising its sponser well. This particular post from Lebron James received nearly 230,000 likes, so again huge reach that it is also specifically targeted at the target audience.