Saturday, 7 May 2016

Being Suggestive


Facebook has brought a new edge to social media advertising with the introduction of the Suggested Post.  Recently you may have noticed on Facebook when scrolling through the news feed posts that are by businesses with the 'Suggested Post' marking next to it. This Genius move by Facebook benefits both the business and Facebook, with the suggested business paying for this promotion. 





Bacardi Suggested Post on Facebook.

The suggested posts work by collecting the browsing history data from the user, This data is then sorted and matched into different categories for which the user will see. The business which pays to have this promotion is put into a category and and users fitting that category will see the suggested post. This is great for the business as they get their market targeted directly.  

Instagram also has a very similar targeted advertising platform, with the Sponsored posts. These are very much the same as the suggested posts, the photos that are selected for users to see are targeted to them using data from their browsing history. Both of these features from Facebook and Instagram are very useful to use for businesses to greater target their market.


Ben And Jerrys And Levis Instagram sponsored posts.

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