Selfie Marketing, Snapchat's Sponsored Geofilters

Last year the social networking platform Snapchat released their new added feature Geofilters. These  are digital stickers that Snapchat users overlay on photos and videos that they send or post to other users. The different Geofilters are only available in certain locations, determined by the mobile phones sensors.

Snap chat have recently added sponsored Geofilters, Where businesses can pay for a sticker to be added of their brand to be available in determined locations for users to use. This is a great feature that  businesses can use to target Snapchat’s young audience, which has nearly 100 million daily active users.

McDonald's was one of the first Brands to take advantage of the sponsored Geofilters. When in one of their restaurants the McDonald's Geofilter pictured below becomes available. 

  
Mc Donald's Have increased the reach of their Snapchat's filter by also adding sponsored instagram posts about their snapchat filter and account. This is very good use of their social media platforms, making sure to link them up. They also have added a promotion of users being able to feature in their Snapchat story by sending a selfie with the McDoanld's fitler to their snapchat account. These are both great uses of Snapchat by McDonalds that other Businesses should strive for if they wish to stay relevant with a younger target audience.

McDonald's Sponsored Instagram post