Retail Businesses are having to adapt more than ever to social media markets as the use of them is changing every year. With more social media platforms being created and new features being added to current platforms, it can hard to successfully operate and make use of for retail businesses. For Businesses to be successful they should only operate around 1 to 3 social media platforms as this helps manage resources and target specific markets with greater success and accuracy.
The most common platforms used by businesses are:
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| Twitter |
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| Facebook |
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| Youtube |
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| Instagram |
Some other platforms that are becoming relevant and Retail businesses are adopting to use include:
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| Snapchat |
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| Pinterest |
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| Linkedin |
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| Spotify |
By trying out new platforms of Social Media, Retail Businesses can target new markets and discover new possibilities. An example below is of Coca Cola, you can see how they only use 3 Social media platforms.
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