Sporting Celebrity Endorsements.

By utilising Sporting stars social media pages, Retail brands can get the edge over competing brands. For example Nike have major sponser deals with international sports stars of Soccer, Basketball and Tennis. Here are a few great examples of how Nike have used their endorsements effectively.

Here Cristiano Ronaldo has uploaded a new profile picture  of which he is holding  one of  the new line of soccer boots that he is endorsing. With 1.7 million likes the reach is huge that a celebrity like Cristiano Ronaldo has to offer for Nike.

A post from Lebron James Instagram profile. This is another example of good product placement endorsement by Nike, utilising its sponser well. This particular post from Lebron James received nearly 230,000 likes, so again huge reach that it is also specifically targeted at the target audience.

Instagram Know how

With Instagram's popularity growing steadily each year, it is quite important to keep up with how to use Instagram's features effectively for your business. On Instagram users can upload Photos and videos and are then able to edit them with use of filters and other tools unique to Instagram. These are posts when can have captions, hashtags, locations or by tagging other users. Instagram has a similar feed system to other social media platforms showing updates from followed users.

Heres 4 Tips for Retailers wanting to utilise Instagram


1. Profile. Maximise your success by optimizing you profile, maintain a professional and consistent username, photo and bio across all social channels.

2. Hashtags. To increase your reach and exposure to followers make sure to use Hashtags in posts.

3. Posting etiquette. Its important to not just post product content, but share fun and engaging content too.

4.Increase followers. By following other accounts, specifically other local retail business, This can increase your following in return.

You can Read more at
http://www.snapretail.com/blog/top-instagram-tips-for-retailers/

 

What to use?

Retail Businesses are having to adapt more than ever to social media markets as the use of them is changing every year. With more social media platforms being created and new features being added to current platforms, it can hard to successfully operate and make use of for retail businesses. For Businesses to be successful they should only operate around 1 to 3 social media platforms as this helps manage resources and target specific markets with greater success and accuracy.

The most common platforms used by businesses are:

Twitter

Facebook

Youtube

Instagram

Some other platforms that are becoming relevant and Retail businesses are adopting to use include:

Snapchat

Pinterest

Linkedin

Spotify

By trying out new platforms of Social Media, Retail Businesses can target new markets and discover new possibilities. An example below is of Coca Cola, you can see how they only use 3 Social media platforms.

Selfie Marketing, Snapchat's Sponsored Geofilters

Last year the social networking platform Snapchat released their new added feature Geofilters. These  are digital stickers that Snapchat users overlay on photos and videos that they send or post to other users. The different Geofilters are only available in certain locations, determined by the mobile phones sensors.

Snap chat have recently added sponsored Geofilters, Where businesses can pay for a sticker to be added of their brand to be available in determined locations for users to use. This is a great feature that  businesses can use to target Snapchat’s young audience, which has nearly 100 million daily active users.

McDonald's was one of the first Brands to take advantage of the sponsored Geofilters. When in one of their restaurants the McDonald's Geofilter pictured below becomes available. 

  
Mc Donald's Have increased the reach of their Snapchat's filter by also adding sponsored instagram posts about their snapchat filter and account. This is very good use of their social media platforms, making sure to link them up. They also have added a promotion of users being able to feature in their Snapchat story by sending a selfie with the McDoanld's fitler to their snapchat account. These are both great uses of Snapchat by McDonalds that other Businesses should strive for if they wish to stay relevant with a younger target audience.

McDonald's Sponsored Instagram post 

Being Suggestive

Facebook has brought a new edge to social media advertising with the introduction of the Suggested Post.  Recently you may have noticed on Facebook when scrolling through the news feed posts that are by businesses with the 'Suggested Post' marking next to it. This Genius move by Facebook benefits both the business and Facebook, with the suggested business paying for this promotion. 

Bacardi Suggested Post on Facebook.

The suggested posts work by collecting the browsing history data from the user, This data is then sorted and matched into different categories for which the user will see. The business which pays to have this promotion is put into a category and and users fitting that category will see the suggested post. This is great for the business as they get their market targeted directly.  

Instagram also has a very similar targeted advertising platform, with the Sponsored posts. These are very much the same as the suggested posts, the photos that are selected for users to see are targeted to them using data from their browsing history. Both of these features from Facebook and Instagram are very useful to use for businesses to greater target their market.

Ben And Jerrys And Levis Instagram sponsored posts.

Go Pros video of the day

 The Go Pro a portable HD-quality, waterproof, video recording device, which has gained popularity for its compact size and ability to deliver amazingly crystal-clear video. Go Pro have a Twitter page which consistently everyday post a video and photo 'of the day' which is submitted by a customer which has bought their Camera and tweeted their own photo with the hashtag #GoPro. Hashtags like this can be used by Companies like this to share and promote their product, with interacting consumers. This Maximises content sharing in the twitter community, so Go pro can further their reach to increase their brand awareness and product.

A Twitter Post by Go Pro of the video of they day with the hashtag #GoPro. Use of the tag @surfline is important in content sharing as this opens up Go Pro to the community that the video came from.

A Twitter Post by Go Pro of the photo of they day with the hashtag #GoPro, Also good use of the of the hastag #Maldives, the location where this was photo was taken.

Coles April fools post

This funny post followed by a clever comment was a great way for Coles to get some postive social media activities going.  The use of the puns and the floating trolley has generated over 7000 likes and 1000 shares for that post. The picture also shows a very clean and fully stocked supermarket with bright lighting giving coles great advertising. The follow up reply comment was a smart way for Coles to personalise with their customers more.

Social Media Marketing

Welcome to my Blog. This Blog will discuss the various social media marketing used today by many companies in the retail industry.

 Posts will be made on examples of social media marketing used by companies. Through the examples I will discuss the different social media marketing tools and platforms used and whether or not these were successful or poor use of social media by the companies. 

 I hope my Blog will help create further discussion on social media marketing tools and platforms, specifically how it can be used effectively.